House of Scott

After a lot of back and forth and numerous redesigns, I think I’ve come up with a business card. A nice and clean design on the front with minimal wording and some experimental design. But on the back things are a bit messier, a behind the scenes feel with sketches and some finished work in the grey area being pulled into the clean area that is the House of Scott.

I was pleasantly surprised how well some of the scans fit into the concept. Nothing was drawn specifically for the card, they’re all old sketches and designs I found in a single sketchbook! The only thing I might look into is rounding the corners during printing.

I’ve also been really interested in the potential of QR Codes lately and thought it would be interesting to try and work them into the design. After playing around with them I have to admit they’re tough to design with! Needing high contrast to be read by a camera, you can’t change their colours or ghost them out to bring a background through. No partial cropping or distortion either.

I have no idea what kind of minimum size they need to be to be read but I’m hoping a half inch will be all right. I can’t even check since my cell phone is so old and crappy I can’t even download a reader for it to confirm that they work! I guess that’s the price that needs to be paid to push the boundaries and limits of design.

I could use your input on the design, let me know if you like, or what you think isn’t working. Let me know what you think.